Japanese Straightening

Japanese Straightening

Improves post-treatment shine
A slick feel that doesn't tangle
A natural finish with a soft curve
Quick turnaround due to carefully selected products

  • -At HEARTS New York, we have prepared roughly 5 different types of products for the Japanese Straightening process alone.
    Much like personalities, each customer has a distinct hair type, and we do not feel that using a single product to cover all fits our tailored approach.
    To customize and create an appropriate product mix is a basic and crucial step in dealing with a wide range of hair types and situations.
    HEARTS New York's Japanese Straightening starts by mixing and matching from 5 different types of products, and we believe this process nearly determines the finish of your hair. The results come through as improved shine, texture, and lasting straightness in your hair.
  • -Prior to using a hair iron, we coat your hair with a thick treatment as mid-process damage prevention. By doing this, we greatly minimize the amount of what would otherwise be severe damage that the iron's heat (Approximately 356 to 392 degrees) can cause.
    Additionally, delicate skill is required with the iron in order to keep the cuticles that cover your hair from damage.
  • -It is a meticulous process from start to finish, but a necessary one in order to create natural and beautiful straight hair with shine.
  • -The skill that is required of a stylist during the Japanese Straightening process--
    [Appropriate product selection]
    [Accurate hair type assessment]
    [Meticulous heat processing skills]

Please experience the difference in quality, born from respect towards our work.

MENU
Digital Perm
Japanese Straightening
Air Wave
Control Smoothing
Cut